OUR NON-
ALCOHOLIC
SPIRIT MADE
FOR YOU
YOUR VISION AND MORE
The No-Lo market is growing fast and customers are looking for a quality substitute for an adult drink rather than the traditional soft drink.
We have achieved something that many manufacturers struggle with when producing NoLo drinks – our non-alcoholic & alcohol-free spirits are a true likeness to their alcoholic equivalent.
THE NUMBERS
OFF TRADE PURCHASE DRIVERS BY AGE DEMOGRAPHIC
Older consumers are more concerned about health!
Younger consumers are motivated by product appeal, healthy options and the desire for something new. What would motivate you to buy a NoLo product in a supermarket or convenience store?
18-24
It looks appealing
25-34
Try something new
55-74
Healthier option
75+
If I am driving
WHY NOLO?
LOW CALORIE
NO ARTIFICIAL COLOURS OR FLAVOURS
NO HANGOVER
GROWN UP DRINK FOR THE DRIVER
LOWER COST
HEALTH BENEFITS
GENERATION BRANDS
CRAFTING DRINKS FOR THE NEXT GENERATION
Generation Brands is an innovative creator of alcoholic, non-alcoholic and alcohol-free liquids distributed in the UK and around the world.
We are a sizeable operation and from March 2022 will have the capacity to produce up to 1.3 million bottles per year.
We are a reactive and innovative company that takes bold steps to innovate, creating drinks that both industry professionals and consumers demand.
Whether you are here because you are looking to purchase one of our latest products or need help in being supplied your own white-label product, we are able to manage, design and deliver what you need – on time and in full.
WE UNDERSTAND THE MARKET & CONSUMER TRENDS
Owning the bar that won the country’s best spirits bar award for 2016/2017, stocking over 1200 fine spirits from around the globe gives us an exceptional edge.
From our mixologists knowledge, to customer insights, every bit of info is used to drive our flavour creations for our non-alcoholic and alcoholic-free spirits.
Our mantra is “no compromise on taste”. Our non-alcoholic and alcoholic-free spirits have to taste as close to the real thing as possible. Consumers want to feel like they are having an adult drink, not an over-sweetened cordial that a child would like.
DESIGN SERVICE
Full design service from bottle consultancy through to liquid experience.
PROJECT MANAGEMENT
Fully managed service from concept to delivery of your product. We can deliver bespoke liquids or adjust our existing portfolio to suit your needs.
GLOBAL REACH
Currently supply one of the UK’s big 5 supermarkets with their own label non-alcoholic spirit as well as exporting globally.
WHY ARE CONSUMERS BUYING NOLO
PRIMARY DRIVERS
ON TRADE
• I’m Driving
• It looks appealing
• Fewer calories
• Want to avoid hangover
• To stay in control
• Physical health reasons
• Want to try something new
• Mental health reasons
OFF TRADE
• Healthier option
• Want to try something new
• I’m Driving
• Fewer calories
• It looks appealing
• Want to stay in control
• Want to save money
• Seeing it next to alcoholic products
COST IS SEEN AS A KEY BARRIER TO PURCHASING NOLO ACROSS ALL DEMOGRAPHICS FOR BOTH THE ON AND OFF TRADE.
We provide a liquid that does not compromise on taste or quality, at an affordable cost to you, that can be passed on to your customers, giving you the edge over your competitors in this rapidly expanding market.
SOME OF OUR CLIENTS
CONTACT
Get in touch with your queries
info@generationbrands.co.uk
and one of the team will get back to you.
